We use particle simulations to map comprehensively the shear rheology of dry and wet granular matter, in both fixed pressure and fixed volume protocols. At fixed pressure we find non-monotonic constitutive curves that are shear thinning, whereas at fixed volume we find non-monotonic constitutive curves that are shear thickening. We show that the presence of one non-monotonicity does not imply the other. Instead, there exists a signature in the volume fraction measured under fixed pressure that, when present, ensures non-monotonic constitutive curves at fixed volume. In the context of dry granular flow we show that gradient and vorticity bands arise under fixed pressure and volume respectively, as implied by the constitutive curves. For wet systems our results are consistent with a recent experimental observation of shear thinning at fixed pressure. We furthermore predict discontinuous shear thickening in the absence of critical load friction.