Sustainable changes in beauty market trends focused on the perspective of safety in the post‐coronavirus disease‐19 period

Abstract

Background

In February 2020, WHO announced the outbreak of coronavirus disease‐19 (COVID‐19) in a global epidemic, and the COVID‐19 vaccine has recently been developed and approved in many countries to release disease radio waves. Immediately distributed and used to control and control infections. During the COVID‐19 pandemic, the world closed extensively in beauty and beauty services to control the spread of the virus.

Objectives

Therefore, this study for the first time that the perspective of safety in sustainable may be applied to the entire alteration of beauty industry market in the post‐COVID‐19 pandemic for literature review.

Methods

A Narrative Review is proposed as a new report and commentary on the sustainable change of beauty market trends centered on safety due to the COVID‐19 pandemic in December 2020. It was written with reference to keywords such as “Covid Beauty Market,” “Covid Sustainable,” “Covid clean beauty,” and “Safety beauty.” This study was performed by searching on PubMed, Google Scholar, Scopus, and ResearchGate. A total of 383 papers were retrieved, of which 36 were successfully included in this study.

Results

Analysis of customers and markets in the beauty industry since COVID‐19 was absolutely required at this time. Harmful and safe edible ingredients of clean beauty perspective should be compared and analyzed. In addition, importance of sustainability value from a clean beauty perspective should be considered.

Conclusion

There is an era in which the perspective of safety in sustainable may be applied to the entire beauty industry today. In addition, depending on the customer's perception change, beyond the ingredients, raw material procurement of products, manufacturing process, product experiments, etc. are part of clean beauty to minimize carbon emissions, water use, recycle product containers, and reduce waste.