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      Measuring the hedonic and utilitarian sources of consumer attitudes

      Author(s): ,
      Publication date Created:
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      Journal: Marketing Letters
      Publisher: Springer Nature

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          Significance tests and goodness of fit in the analysis of covariance structures.

          P. Bentler, Douglas Bonett (1980)
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            Three-mode factor analysis.

            Joseph Levin (1965)
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              Attitude differentiation and evaluative scales of the semantic differential.

              S KOMORITA, Alan R. Bass (1967)
              Article 0 comments Cited 5 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Marketing Letters
                Abbreviated Title: Marketing Letters
                Publisher: Springer Nature
                ISSN (Print): 0923-0645
                ISSN (Electronic): 1573-059X
                Publication date Created: April 1991
                Publication date (Print): April 1991
                Volume: 2
                Issue: 2
                Pages: 159-170
                Article
                DOI: 10.1007/BF00436035
                SO-VID: 833e6cfd-f3a1-40fb-9d8c-361d50cc7843
                Copyright © © 1991
                History

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