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      Marketing Analytics for Data-Rich Environments

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      Journal of Marketing
      American Marketing Association (AMA)

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            Using Online Conversations to Study Word-of-Mouth Communication

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              Neural Networks and the Bias/Variance Dilemma

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                Author and article information

                Journal
                Journal of Marketing
                Journal of Marketing
                American Marketing Association (AMA)
                0022-2429
                1547-7185
                November 2016
                November 2016
                : 80
                : 6
                : 97-121
                Article
                10.1509/jm.15.0413
                841c2a3b-def9-41c1-a3a8-621abb9f23ad
                © 2016
                History

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