Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2429
ISSN
(Electronic):
1547-7185
Publication date Created:
November
2016
Publication date
(Print):
November
2016
Volume: 80
Issue: 6
Pages: 97-121
Article
DOI: 10.1509/jm.15.0413
SO-VID: 841c2a3b-def9-41c1-a3a8-621abb9f23ad
Copyright © ©
2016