Four experiments examine blocking of associative learning by human participants in a disease diagnosis procedure. The results indicate that after a cue is blocked, subsequent learning about the cue is attenuated. This attenuated learning after blocking is obtained for both standard blocking and for backward blocking. Attenuated learning after blocking cannot be accounted for by theories such as the Rescorla-Wagner model that rely on lack of learning about a redundant cue, nor can it be accounted for by extensions of the Rescorla-Wagner model designed to address backward blocking that encode absent cues with negative values. The results are predicted by the hypothesis that people learn not to attend to the blocked cue.