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      Credit card risk behavior on college campuses: evidence from Brazil

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          Abstract

          College students frequently show they have little skill when it comes to using a credit card in a responsible manner. This article deals with this issue in an emerging market and in a pioneering manner. University students (n = 769) in São Paulo, Brazil's main financial center, replied to a questionnaire about their credit card use habits. Using Logit models, associations were discovered between personal characteristics and credit card use habits that involve financially risky behavior. The main results were: (a) a larger number of credit cards increases the probability of risky behavior; (b) students who alleged they knew what interest rates the card administrators were charging were less inclined to engage in risky behavior. The results are of interest to the financial industry, to university managers and to policy makers. This article points to the advisability, indeed necessity, of providing students with information about the use of financial products (notably credit cards) bearing in mind the high interest rates which their users are charged. The findings regarding student behavior in the use of credit cards in emerging economies are both significant and relevant. Furthermore, financial literature, while recognizing the importance of the topic, has not significantly examined the phenomenon in emerging economies.

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          Most cited references46

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          Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research

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            Linear Probability, Logit, and Probit Models

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              Would you be happier if you were richer? A focusing illusion.

              The belief that high income is associated with good mood is widespread but mostly illusory. People with above-average income are relatively satisfied with their lives but are barely happier than others in moment-to-moment experience, tend to be more tense, and do not spend more time in particularly enjoyable activities. Moreover, the effect of income on life satisfaction seems to be transient. We argue that people exaggerate the contribution of income to happiness because they focus, in part, on conventional achievements when evaluating their life or the lives of others.
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                Author and article information

                Journal
                bar
                BAR - Brazilian Administration Review
                BAR, Braz. Adm. Rev.
                ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração (Maringá, PR, Brazil )
                1807-7692
                September 2012
                : 9
                : 3
                : 351-373
                Affiliations
                [01] São Paulo SP orgnameFundação Getulio Vargas orgdiv1EAESP Brazil mr.mendesdasilva@ 123456gmail.com
                [02] São Paulo SP orgnameUniversidade Presbiteriana Mackenzie Brazil wtnakamura@ 123456uol.com.br
                [03] São Paulo SP orgnameUniversidade Presbiteriana Mackenzie Brazil daniel@ 123456lavill.com.br
                Article
                S1807-76922012000300007 S1807-7692(12)00900307
                10.1590/S1807-76922012000300007
                84762971-fe2d-451e-87d3-2d19714130b5

                This work is licensed under a Creative Commons Attribution 4.0 International License.

                History
                : 25 May 2012
                : 29 July 2011
                Page count
                Figures: 0, Tables: 0, Equations: 0, References: 46, Pages: 23
                Product

                SciELO Brazil

                Categories
                Articles

                young adults,emerging market,personal finance,credit cards,consumers

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