Title:
International Journal of Research in Marketing
Abbreviated Title:
International Journal of Research in Marketing
Publisher:
Elsevier BV
ISSN
(Print):
01678116
Publication date Created:
September
2004
Publication date
(Print):
September
2004
Volume: 21
Issue: 3
Pages: 241-263
Article
DOI: 10.1016/j.ijresmar.2003.12.004
SO-VID: 8486af66-7307-4738-8175-09646963a896
Copyright © ©
2004