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      Creating Meaningful New Brand Names: A Study of Semantics and Sound Symbolism

      Journal of Marketing Theory and Practice
      Informa UK Limited

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          The Effects of Brand Extensions on Market Share and Advertising Efficiency

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            Guidelines for Selecting or Modifying Logos

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              Risk Reduction and Umbrella Branding

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                Author and article information

                Journal
                Journal of Marketing Theory and Practice
                Journal of Marketing Theory and Practice
                Informa UK Limited
                1069-6679
                1944-7175
                December 08 2015
                December 08 2015
                : 9
                : 2
                : 27-34
                Article
                10.1080/10696679.2001.11501889
                84e94014-3d9d-4002-9a88-b4808dba9ef8
                © 2015
                History

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