Title:
Journal of Marketing Theory and Practice
Abbreviated Title:
Journal of Marketing Theory and Practice
Publisher:
Informa UK Limited
ISSN
(Print):
1069-6679
ISSN
(Electronic):
1944-7175
Publication date Created:
December
08 2015
Publication date
(Print):
December
08 2015
Volume: 9
Issue: 2
Pages: 27-34
Article
DOI: 10.1080/10696679.2001.11501889
SO-VID: 84e94014-3d9d-4002-9a88-b4808dba9ef8
Copyright © ©
2015