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      A comprehensive review on logo literature: research topics, findings, and future directions

      1 , 2

      Journal of Marketing Management

      Informa UK Limited

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          Most cited references 173

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          ATTITUDINAL EFFECTS OF MERE EXPOSURE.

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            Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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              Organizational Images and Member Identification

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                Author and article information

                Journal
                Journal of Marketing Management
                Journal of Marketing Management
                Informa UK Limited
                0267-257X
                1472-1376
                May 16 2019
                September 02 2019
                May 16 2019
                September 02 2019
                : 35
                : 13-14
                : 1291-1365
                Affiliations
                [1 ] The O’Malley School of Business, Manhattan College, Riverdale, NY, USA
                [2 ] College of Business, Illinois State University, Normal, IL, USA
                Article
                10.1080/0267257X.2019.1604563
                © 2019

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