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A comprehensive review on logo literature: research topics, findings, and future directions
Author(s):
Min Jung Kim
1
,
Joon Ho Lim
2
Publication date
Created:
May 16 2019
Publication date
(Electronic):
May 16 2019
Journal:
Journal of Marketing Management
Publisher:
Informa UK Limited
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New directions in predictive processing
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Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Susan Fournier
(1998)
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Organizational Images and Member Identification
Jane Dutton
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Janet Dukerich
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Celia Harquail
(1994)
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Measuring Brand Equity Across Products and Markets
David A. Aaker
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Author and article information
Journal
Title:
Journal of Marketing Management
Abbreviated Title:
Journal of Marketing Management
Publisher:
Informa UK Limited
ISSN (Print):
0267-257X
ISSN (Electronic):
1472-1376
Publication date Created:
May 16 2019
Publication date Created:
September 02 2019
Publication date (Electronic):
May 16 2019
Publication date (Print):
September 02 2019
Volume
: 35
Issue
: 13-14
Pages
: 1291-1365
Affiliations
[
1
]
The O’Malley School of Business, Manhattan College, Riverdale, NY, USA
[
2
]
College of Business, Illinois State University, Normal, IL, USA
Article
DOI:
10.1080/0267257X.2019.1604563
SO-VID:
8553b49e-a9b3-4775-b6a0-f05ac1440e61
Copyright ©
© 2019
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