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      Modelos de empresa, modelos de mundo: sobre algumas características culturais da nova ordem econômica e da resistência a ela Translated title: Modèles d'enterprise, modèles du monde: propos sur certaines caractéristiques culturelles du nouvel ordre économique et de la résistance à celui-ci Translated title: Business models, world models: cultural features of the new economic order and of the resistance to it

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          Abstract

          O artigo aborda o conflito cultural observado na arena econômica do Brasil dos anos 90, opondo os defensores de uma ordem industrial e os proponentes de um sistema organizacional ancorado na lógica financeira. Baseado, fundamentalmente, em entrevistas realizadas com gerentes e engenheiros industriais e na intensa produção intelectual "neoliberal" do período, o autor constata a existência de um conjunto de ambigüidades pessoais e de alternativas sociais implícitas nesse discurso e propõe um papel mais ativo e consciente das ciências sociais no sentido de auxiliar a sociedade a identificá-las e explicá-las.

          Translated abstract

          Le but de ce texte est de mettre en lumière un conflit cognitif et idéologique dans le Brésil des années 90. Ce conflit oppose les cadres industriels proposants d'un ordre économique fondé sur le système industriel face aux acteurs partisans d'un nouvel ordre inspiré du monde des finances. L'article a pour base empirique des entretiens menés auprès d'ingénieurs et de gestionnaires occupant des postes dans des entreprises qui se transforment ou se réorganisent selon cette nouvelle logique. On y trouve une situation très nuancée, caractérisée par des ambiguïtés personnelles et des alternatives sociales qui demeurent implicites.

          Translated abstract

          The article looks at the cultural conflict found in the Brazilian economic arena in the 90's, between the defenders of the industrial order and the proponents of an organizational system anchored in financial logic. Based mainly on interviews with industrial sector managers and engineers and on the intense "neoliberal" intellectual output of recent times, the author finds a set of personal ambiguities and social alternatives implicit in this debate and proposes a more active and conscious role for the social sciences in order to help society to identify and explain them.

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          Most cited references 51

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          As classes sociais e o corpo

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            Méditations pascaliennes

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              How institutions think

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                Author and article information

                Contributors
                Role: ND
                Journal
                s_rbcsoc
                Revista Brasileira de Ciências Sociais
                Rev. bras. ciênc. soc.
                Associação Nacional de Pós-Graduação e Pesquisa em Ciências Sociais - ANPOCS (São Paulo )
                0102-6909
                October 1999
                : 14
                : 41
                : 121-140
                Article
                S0102-69091999000300008
                10.1590/S0102-69091999000300008
                Product
                Product Information: website

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