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      Cultivating Social Resources on Social Network Sites: Facebook Relationship Maintenance Behaviors and Their Role in Social Capital Processes

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      Journal of Computer-Mediated Communication

      Wiley-Blackwell

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          Most cited references 13

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          A 61-million-person experiment in social influence and political mobilization.

          Human behaviour is thought to spread through face-to-face social networks, but it is difficult to identify social influence effects in observational studies, and it is unknown whether online social networks operate in the same way. Here we report results from a randomized controlled trial of political mobilization messages delivered to 61 million Facebook users during the 2010 US congressional elections. The results show that the messages directly influenced political self-expression, information seeking and real-world voting behaviour of millions of people. Furthermore, the messages not only influenced the users who received them but also the users' friends, and friends of friends. The effect of social transmission on real-world voting was greater than the direct effect of the messages themselves, and nearly all the transmission occurred between 'close friends' who were more likely to have a face-to-face relationship. These results suggest that strong ties are instrumental for spreading both online and real-world behaviour in human social networks.
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            Interpersonal Effects in Computer-Mediated Interaction: A Relational Perspective

             J. WALTHER (1992)
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              Public Displays of Connection

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                Author and article information

                Journal
                Journal of Computer-Mediated Communication
                J Comput-Mediat Comm
                Wiley-Blackwell
                10836101
                July 2014
                July 2014
                : 19
                : 4
                : 855-870
                Article
                10.1111/jcc4.12078
                © 2014
                Product
                Self URI (article page): http://doi.wiley.com/10.1111/jcc4.12078

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