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      Mental Models of Online Privacy: Structural Properties with Cognitive Maps

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      Proceedings of the 28th International BCS Human Computer Interaction Conference (HCI 2014) (HCI)

      BCS Human Computer Interaction Conference (HCI 2014)

      9 - 12 September 2014

      privacy, mental models, cognition, user, decision-making, cognitive maps, usability

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          Abstract

          Individuals usually build small-scale representation of reality to help them navigate their environment. Although mental models have been used in HCI before, they mostly occur as analogies and metaphor within the privacy and security research space. The meaning for users, the values associated and reasoning over online privacy have not been investigated before. In our research we explore and depict users’ mental models of online privacy through the content, properties and structure of privacy mental models. We believe mental models provide a framework for understanding user cognitive processing and reasoning and consequently privacy decison-making. In this paper we present an on-going study that use Amazon’s Mechanical Turk and cognitive mapping technique to elicit and illustrate mental models. We compare the cognitive maps generated for two different questions and analyse their structural properties. We find that while a list of concrete privacy evaluations populate the cognitive maps when asked directly about privacy, the examples are generally scarce if not absent when queried about personal importance of the online environment. We also find that the degree of vertices complemented with the source and sink vertices can help to identify key concepts, triggering links and clusters within the maps.

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          Most cited references 14

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          Categorization and Representation of Physics Problems by Experts and Novices*

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            Consumer Perceptions of Privacy and Security Risks for Online Shopping

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              Mental models concepts for system dynamics research

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                Author and article information

                Contributors
                Conference
                September 2014
                September 2014
                : 287-292
                Affiliations
                School of Computing Science

                Newcastle University

                Newcastle Upon Tyne, NE1 7RU, UK
                Article
                10.14236/ewic/HCI2014.46
                © Kovila P.L. Coopamootoo et al. Published by BCS Learning and Development Ltd. Proceedings of the 28th International BCS Human Computer Interaction Conference (HCI 2014), Southport, UK

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                Proceedings of the 28th International BCS Human Computer Interaction Conference (HCI 2014)
                HCI
                28
                Southport, UK
                9 - 12 September 2014
                Electronic Workshops in Computing (eWiC)
                BCS Human Computer Interaction Conference (HCI 2014)
                Product
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page): https://ewic.bcs.org/
                Categories
                Electronic Workshops in Computing

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