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      Developing and validating a multidimensional consumer-based brand equity scale

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Business Research
      Publisher: Elsevier BV

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          Advertising as Information

          Phillip Nelson (1974)
          Article 0 comments Cited 396 times – based on 0 reviews     Review now
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            Measuring Brand Equity Across Products and Markets

            David A. Aaker (1996)
            Article 0 comments Cited 316 times – based on 0 reviews     Review now
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              An Examination of Selected Marketing Mix Elements and Brand Equity

              N. Donthu, S. Lee, B. Yoo (2000)
              Article 0 comments Cited 294 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Business Research
                Abbreviated Title: Journal of Business Research
                Publisher: Elsevier BV
                ISSN (Print): 01482963
                Publication date Created: April 2001
                Publication date (Print): April 2001
                Volume: 52
                Issue: 1
                Pages: 1-14
                Article
                DOI: 10.1016/S0148-2963(99)00098-3
                SO-VID: 8604bbae-9786-42f9-8927-4b1b54113957
                Copyright © © 2001
                License:

                http://www.elsevier.com/tdm/userlicense/1.0/

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