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      Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising

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      Journal of Interactive Advertising

      Informa UK Limited

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          Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments

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            Consumer Trust, Value, and Loyalty in Relational Exchanges

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              The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions

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                Author and article information

                Journal
                Journal of Interactive Advertising
                Journal of Interactive Advertising
                Informa UK Limited
                1525-2019
                March 2007
                March 2007
                : 7
                : 2
                : 28-40
                Article
                10.1080/15252019.2007.10722129
                © 2007

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