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      Thirty Years of Conjoint Analysis: Reflections and Prospects

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      Interfaces

      Institute for Operations Research and the Management Sciences (INFORMS)

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          THE DESIGN OF OPTIMUM MULTIFACTORIAL EXPERIMENTS

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            Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data

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              The Importance of Utility Balance in Efficient Choice Designs

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                Author and article information

                Journal
                Interfaces
                Interfaces
                Institute for Operations Research and the Management Sciences (INFORMS)
                0092-2102
                1526-551X
                June 2001
                June 2001
                : 31
                : 3_supplement
                : S56-S73
                Article
                10.1287/inte.31.3s.56.9676
                © 2001

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