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      Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory

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      Journal of Marketing Research
      JSTOR

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          Journal
          Journal of Marketing Research
          Journal of Marketing Research
          JSTOR
          00222437
          November 1982
          November 1982
          : 19
          : 4
          : 440
          Article
          10.2307/3151718
          89b701b3-c79a-455f-bf0d-f841815f19a2
          © 1982
          History

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