Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory

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Journal

Title: Journal of Marketing Research

Abbreviated Title: Journal of Marketing Research

Publisher: JSTOR

ISSN (Print): 00222437

Publication date Created: November 1982

Publication date (Print): November 1982

Volume: 19

Issue: 4

Page: 440

Article

DOI: 10.2307/3151718

SO-VID: 89b701b3-c79a-455f-bf0d-f841815f19a2

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