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      The Role of Involvement in Attention and Comprehension Processes

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      Journal of Consumer Research

      University of Chicago Press

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          Author and article information

          Journal
          Journal of Consumer Research
          J CONSUM RES
          University of Chicago Press
          0093-5301
          1537-5277
          September 1988
          September 1988
          : 15
          : 2
          : 210
          Article
          10.1086/209158
          © 1988

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