An Examination of the Nature of Trust in Buyer-Seller Relationships

Doney, Patricia M.; Cannon, Joseph P.

doi:10.2307/1251829

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An Examination of the Nature of Trust in Buyer-Seller Relationships

Author(s): Patricia M. Doney , Joseph P. Cannon

Publication date Created: April 1997

Publication date (Print): April 1997

Journal: Journal of Marketing

Publisher: JSTOR

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Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: JSTOR

ISSN (Print): 00222429

Publication date Created: April 1997

Publication date (Print): April 1997

Volume: 61

Issue: 2

Page: 35

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DOI: 10.2307/1251829

SO-VID: 8a3c53dc-0aac-4eac-a7f9-f0dcca4f06b9

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An Examination of the Nature of Trust in Buyer-Seller Relationships

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