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      Narcissists as Consumers: The Effects of Perceived Scarcity on Processing of Product Information

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      Social Behavior and Personality: an international journal
      Scientific Journal Publishers Ltd

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          Abstract

          We examined how narcissists engage in information processing in a scarcity-related purchase situation. We proposed that narcissists would engage in purchase-related information processing in a way consistent with their conception of themselves as unique and distinctive and would tend to have a strong preference for scarce products that impart unique value. We also predicted that narcissists would tend to purchase scarce products without undertaking deliberate information processing regarding utilitarian product characteristics. We found that narcissists have a stronger preference for scarce products when compared to their non-narcissistic counterparts and that narcissists tend to purchase scarce products without engaging in deliberate information processing regarding utilitarian product characteristics.

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          Author and article information

          Journal
          Social Behavior and Personality: an international journal
          soc behav pers
          Scientific Journal Publishers Ltd
          0301-2212
          October 01 2012
          October 01 2012
          : 40
          : 9
          : 1485-1499
          Article
          10.2224/sbp.2012.40.9.1485
          8a6d998c-c6f4-43c0-ae37-b227ff098f87
          © 2012
          History

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