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      Redefining social marketing with contemporary commercial marketing definitions

      Journal of Business Research

      Elsevier BV

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          Journal
          Journal of Business Research
          Journal of Business Research
          Elsevier BV
          01482963
          February 2010
          February 2010
          : 63
          : 2
          : 147-153
          Article
          10.1016/j.jbusres.2009.02.013
          8ab310a9-1cb5-4ee8-8bc5-a2cb3a60c343
          © 2010

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