Title:
Journal of Marketing Management
Abbreviated Title:
Journal of Marketing Management
Publisher:
Informa UK Limited
ISSN
(Print):
0267-257X
ISSN
(Electronic):
1472-1376
Publication date Created:
December
22 2015
Publication date Created:
February
12 2016
Publication date
(Electronic):
January
06 2016
Publication date
(Print):
February
12 2016
Volume: 32
Issue: 3-4
Pages: 275-312
Article
DOI: 10.1080/0267257X.2015.1123758
SO-VID: 8aee1579-5b5c-4794-b325-c10b92466629
Copyright © ©
2016