Title:
Marketing Science
Abbreviated Title:
Marketing Science
Publisher:
Institute for Operations Research and the Management Sciences (INFORMS)
ISSN
(Print):
0732-2399
ISSN
(Electronic):
1526-548X
Publication date Created:
November
1986
Publication date
(Print):
November
1986
Volume: 5
Issue: 4
Pages: 275-297
Article
DOI: 10.1287/mksc.5.4.275
SO-VID: 8aef268d-0cd7-44b9-9506-483bc868e938
Copyright © ©
1986