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      The Choice Theory Approach to Market Research

      Marketing Science

      Institute for Operations Research and the Management Sciences (INFORMS)

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          Journal
          Marketing Science
          Marketing Science
          Institute for Operations Research and the Management Sciences (INFORMS)
          0732-2399
          1526-548X
          November 1986
          November 1986
          : 5
          : 4
          : 275-297
          Article
          10.1287/mksc.5.4.275
          8aef268d-0cd7-44b9-9506-483bc868e938
          © 1986

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