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      The Choice Theory Approach to Market Research

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      Journal: Marketing Science
      Publisher: Institute for Operations Research and the Management Sciences (INFORMS)

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          Journal
          Title: Marketing Science
          Abbreviated Title: Marketing Science
          Publisher: Institute for Operations Research and the Management Sciences (INFORMS)
          ISSN (Print): 0732-2399
          ISSN (Electronic): 1526-548X
          Publication date Created: November 1986
          Publication date (Print): November 1986
          Volume: 5
          Issue: 4
          Pages: 275-297
          Article
          DOI: 10.1287/mksc.5.4.275
          SO-VID: 8aef268d-0cd7-44b9-9506-483bc868e938
          Copyright © © 1986
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