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      Spanish SMEs’ digitalization enablers: E-Receipt applications to the offline retail market

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          Highlights

          • Existence of certain accelerators can generate new business opportunities.

          • Necessity of SMEs digitalization struggling to satisfy customers’ shopping expectations.

          • Cannibalizing offline market share due to online commerce growth.

          • e-Receipt: a highly disruptive element on long-term survival regarding competitors and raising circular economy.

          • Tangible and economical green e-Receipt approach to reduce paper waste footprint.

          Abstract

          The brick-and-mortar retail SMEs (Small and Medium Enterprises) market is confronted with unprecedented challenges: digitization procurement in a company not prepared for a digitalized business model, and the actual digitalization process of the business model, which not only changes the business rules but disrupts them with new possibilities.

          Despite Industry 4.0 transforming manufacturing in terms of the way of producing and distributing goods by means of process digitization, the offline retail SMEs market is struggling to satisfy customers’ shopping expectations due to two direct constraints: existing offline competitors operating under a narrowing market share, and online retail competitors increasing market share due to their better positioned eCommerce IT platforms.

          The purpose of this work is to study the potential effect of digitalization on SMEs, focusing on businesses operating in the offline retail market, by means of provisioning cloud solutions supporting the business digitization process.

          The study is based on data collected from a wide range of official sources in conjunction with extensive research work reviewing technologies applicable to these kinds of businesses. The validation is performed through the Focus Group methodology between the months of June to October 2019, with 20 participants from the Henares Corridor, Madrid (Spain) area, considering them as a relevant sample of offline retail SMEs in Spain.

          The value proposition of this study can help offline retail SMEs understand the difference between digitization and digitalization, the necessity of digitalization in their businesses, the existence of accelerators such as e-Receipt cloud solutions, and the disruptive potential of digitalization to their business models on long-term survival regarding competitors and raising the circular economy.

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          Most cited references34

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          A social influence model of consumer participation in network- and small-group-based virtual communities

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            How Circular is the Global Economy?: An Assessment of Material Flows, Waste Production, and Recycling in the European Union and the World in 2005

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              How smart, connected products are transfoaming companies

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                Author and article information

                Journal
                Technol Forecast Soc Change
                Technol Forecast Soc Change
                Technological Forecasting and Social Change
                Published by Elsevier Inc.
                0040-1625
                0040-1625
                15 October 2020
                January 2021
                15 October 2020
                : 162
                : 120381
                Affiliations
                [0001]Department of Business Administration, Universidad de Alcalá, Plaza de la Victoria, 28001, Alcalá de Henares, Spain
                Author notes
                [* ]Corresponding author.
                [1]

                Department of Business Administration, Universidad de Alcalá, Plaza de la Victoria, 28001, Alcalá de Henares, Spain

                Article
                S0040-1625(20)31207-5 120381
                10.1016/j.techfore.2020.120381
                7560386
                33082601
                8b514d82-0c9c-42cd-91e2-b2398b320a98
                © 2020 Published by Elsevier Inc.

                Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.

                History
                : 18 June 2020
                : 28 September 2020
                : 1 October 2020
                Categories
                Article

                spanish smes’ innovation, spanish smes’ digitalization, e-receipts,customer analytics, cloud technologies, offline retail

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