Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2437
Publication date Created:
February
2005
Publication date
(Print):
February
2005
Volume: 42
Issue: 1
Pages: 67-82
Article
DOI: 10.1509/jmkr.42.1.67.56890
SO-VID: 8bbd3f6f-3c3b-47fa-8ea0-47a1e2825714
Copyright © ©
2005