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      Incentive-Aligned Conjoint Analysis

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      Journal of Marketing Research
      American Marketing Association (AMA)

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          Measuring utility by a single-response sequential method.

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            Contingent Valuation: Is Some Number Better than No Number?

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              Measuring Consumers’ Willingness to Pay at the Point of Purchase

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                Author and article information

                Journal
                Journal of Marketing Research
                Journal of Marketing Research
                American Marketing Association (AMA)
                0022-2437
                February 2005
                February 2005
                : 42
                : 1
                : 67-82
                Article
                10.1509/jmkr.42.1.67.56890
                8bbd3f6f-3c3b-47fa-8ea0-47a1e2825714
                © 2005
                History

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