Title:
Journal of the Academy of Marketing Science
Publisher:
SAGE Publications
ISSN
(Electronic):
00000000
ISSN
(Print):
00920703
Publication date
(Print):
June
2003
Volume: 31
Issue: 3
Pages: 256-271
Article
DOI: 10.1177/0092070303031003004
SO-VID: 8bcf0e00-cbf6-4557-b497-36d8ade89c16