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      Return on Marketing: Using Customer Equity to Focus Marketing Strategy

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          The Effect of a Market Orientation on Business Profitability

          John Narver, Stanley F. Slater (1990)
          Article 0 comments Cited 712 times – based on 0 reviews     Review now
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            A Model of Distributor Firm and Manufacturer Firm Working Partnerships

            James C Anderson, James Narus (1990)
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              Customer Satisfaction and Word of Mouth

              E. W. Anderson (1998)
              Article 0 comments Cited 292 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: January 2004
                Publication date (Print): January 2004
                Volume: 68
                Issue: 1
                Pages: 109-127
                Article
                DOI: 10.1509/jmkg.68.1.109.24030
                SO-VID: 8bfc6ac7-d330-4dfd-893f-948147b88760
                Copyright © © 2004
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