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      The Company and the Product: Corporate Associations and Consumer Product Responses

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      Journal of Marketing

      JSTOR

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          Journal
          Journal of Marketing
          Journal of Marketing
          JSTOR
          00222429
          January 1997
          January 1997
          : 61
          : 1
          : 68
          Article
          10.2307/1252190
          © 1997
          Product

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