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      Peacocks, Picasso, and parental investment: The effects of romantic motives on creativity.

      , ,
      Journal of Personality and Social Psychology
      American Psychological Association (APA)

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          Abstract

          Four experiments explored the effects of mating motivation on creativity. Even without other incentives to be creative, romantic motives enhanced creativity on subjective and objective measures. For men, any cue designed to activate a short-term or a long-term mating goal increased creative displays; however, women displayed more creativity only when primed to attract a high-quality long-term mate. These creative boosts were unrelated to increased effort on creative tasks or to changes in mood or arousal. Furthermore, results were unaffected by the application of monetary incentives for creativity. These findings align with the view that creative displays in both sexes may be linked to sexual selection, qualified by unique exigencies of human parental investment. Copyright 2006 APA, all rights reserved.

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          Most cited references28

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          The associative basis of the creative process.

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            Individual differences in sociosexuality: evidence for convergent and discriminant validity.

            Individual differences in willingness to engage in uncommitted sexual relations were investigated in 6 studies. In Study 1, a 5-item Sociosexual Orientation Inventory (SOI) was developed. Studies 2, 3, and 4 provided convergent validity evidence for the SOI, revealing that persons who have an unrestricted sociosexual orientation tend to (a) engage in sex at an earlier point in their relationships, (b) engage in sex with more than 1 partner at a time, and (c) be involved in relationships characterized by less investment, commitment, love, and dependency. Study 5 provided discriminant validity for the SOI, revealing that it does not covary appreciably with a good marker of sex drive. Study 6 demonstrated that the SOI correlates negligibly with measures of sexual satisfaction, anxiety, and guilt. The possible stability of, origins of, and motivational bases underlying individual differences in sociosexuality are discussed.
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              The role of category accessibility in the interpretation of information about persons: Some determinants and implications.

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                Author and article information

                Journal
                Journal of Personality and Social Psychology
                Journal of Personality and Social Psychology
                American Psychological Association (APA)
                1939-1315
                0022-3514
                July 2006
                July 2006
                : 91
                : 1
                : 63-76
                Article
                10.1037/0022-3514.91.1.63
                16834480
                8c52dae7-6c5f-4c5a-801b-38c7776224cd
                © 2006
                History

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