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      Racial Ideology, Model Minorities, and the "Not-So-Silent Partner:" Stereotyping of Asian Americans in U.S. Magazine Advertising

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      Howard Journal of Communications

      Informa UK Limited

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          Most cited references 13

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          Ideology in Consumer Research, 1980 and 1990: A Marxist and Feminist Critique

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            Asian-Americans: Television Advertising and the “Model Minority” Stereotype

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              Social Capital and Career Mobility

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                Author and article information

                Journal
                Howard Journal of Communications
                Howard Journal of Communications
                Informa UK Limited
                1064-6175
                1096-4649
                October 2003
                October 2003
                : 14
                : 4
                : 225-243
                Article
                10.1080/716100430
                © 2003
                Product

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