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      The effects of promotions on hedonic versus utilitarian purchases

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Consumer Psychology
      Publisher: Elsevier BV

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          Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

          Eric R. Spangenberg, Bianca Grohmann, Kevin Voss (2003)
          Article 0 comments Cited 310 times – based on 0 reviews     Review now
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            Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods

            Erica Mina Okada (2005)
            Article 0 comments Cited 183 times – based on 0 reviews     Review now
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              Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice

              Klaus Wertenbroch (1998)
              Article 0 comments Cited 167 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Consumer Psychology
                Abbreviated Title: Journal of Consumer Psychology
                Publisher: Elsevier BV
                ISSN (Print): 10577408
                Publication date Created: January 2017
                Publication date (Print): January 2017
                Volume: 27
                Issue: 1
                Pages: 59-68
                Article
                DOI: 10.1016/j.jcps.2016.05.005
                SO-VID: 8d822bdb-5f45-456a-b296-cc752d74ab70
                Copyright © © 2017
                License:

                http://www.elsevier.com/tdm/userlicense/1.0/

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