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      The next media regime: The pursuit of ‘audience engagement’ in journalism

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      Journalism
      SAGE Publications

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          Abstract

          As news organizations struggle to overcome losses in revenue and relevance, academics and professionals have pinned their hopes for salvation on increasing ‘audience engagement’. Yet few agree on what audience engagement means, why it will make journalism more successful, or what ‘success’ in journalism should even look like. This article uses Williams and Delli Carpini’s ‘media regimes’ as a theoretical framework to argue that studying the current open-arms approach to the news audience – and the ambiguity surrounding it – is vital to understanding journalism’s transition from one rapidly disappearing model to one that is yet to fully emerge. In doing so, it offers a definition of audience engagement that synthesizes prior literature and contributes an important distinction between reception-oriented and production-oriented engagement. It concludes with a call for more research into audience engagement efforts to better understand what journalism is and what it might become.

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          Most cited references40

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          Post-Broadcast Democracy

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            Are people incidentally exposed to news on social media? A comparative analysis

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              The Marketplace of Attention

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                Author and article information

                Journal
                Journalism
                Journalism
                SAGE Publications
                1464-8849
                1741-3001
                July 09 2019
                July 09 2019
                : 146488491986237
                Affiliations
                [1 ]Arizona State University, USA
                Article
                10.1177/1464884919862375
                8daa9479-cd82-4583-a592-cfac2e4fe3bc
                © 2019

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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