Crisis Management in the Pharmaceutical Industry

Abstract

The first step of management functions is planning. It is the starting point of a process. It asks what needs to be done and how it should be done in order to achieve business objectives. The planning phase also defines the goals, policies, programs and procedures for program implementation for the company or individual departments. Planning is also considered a primary function. This phase is designed to avoid errors as far as possible, as they can affect all other management functions