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      Customer Cooperation and Employee Innovation Behavior: The Roles of Creative Role Identity and Innovation Climates

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          Abstract

          Employee innovation behaviors lay the foundation for sharing economies and are of importance to business success, especially for service sector firms such as hotels. This study examines the relationship between customer cooperation and employee innovation behavior (EIB) by focusing on the mediating role of creative role identity and the moderating role of innovation climate. Drawing on resource based theory and role identity theory, we propose that customer cooperation enhances creative role identities and EIB, and the relationship between creative role identities and EIB is stronger when innovation climates are described as “high” rather than “low.” A total of 213 respondents in high star hotel were selected for questionnaire survey in this study. The results indicate that Customer cooperation is positively related to EIB. Customer cooperation positively affects EIB partially through creative role identities and innovation climate strengthens the direct effect of creative role identities on EIB and the indirect effect of customer cooperation on EIB through creative role identities. Theoretical and practical implications were also discussed.

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          Most cited references 109

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          The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations.

          In this article, we attempt to distinguish between the properties of moderator and mediator variables at a number of levels. First, we seek to make theorists and researchers aware of the importance of not using the terms moderator and mediator interchangeably by carefully elaborating, both conceptually and strategically, the many ways in which moderators and mediators differ. We then go beyond this largely pedagogical function and delineate the conceptual and strategic implications of making use of such distinctions with regard to a wide range of phenomena, including control and stress, attitudes, and personality traits. We also provide a specific compendium of analytic procedures appropriate for making the most effective use of the moderator and mediator distinction, both separately and in terms of a broader causal system that includes both moderators and mediators.
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            Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance

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              DETERMINANTS OF INNOVATIVE BEHAVIOR: A PATH MODEL OF INDIVIDUAL INNOVATION IN THE WORKPLACE.

               S G Scott,  R Bruce (1994)
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                Author and article information

                Contributors
                Journal
                Front Psychol
                Front Psychol
                Front. Psychol.
                Frontiers in Psychology
                Frontiers Media S.A.
                1664-1078
                03 June 2021
                2021
                : 12
                Affiliations
                1Department of Business Management, School of Business, Qingdao University , Qingdao, China
                2Department of Computer Science and Technology, Ocean University of China , Qingdao, China
                Author notes

                Edited by: Muddassar Sarfraz, Politehnica University of Timişoara, Romania

                Reviewed by: Pedro Jimenez-Estevez, University of Castilla de La Mancha, Spain; Felipe Hernández-Perlines, University of Castilla-La Mancha, Spain

                *Correspondence: Jian Zhou, pointzhou@ 123456qdu.edu.cn

                This article was submitted to Organizational Psychology, a section of the journal Frontiers in Psychology

                Article
                10.3389/fpsyg.2021.639531
                8209253
                Copyright © 2021 Zhou, Yang and Zhou.

                This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

                Page count
                Figures: 2, Tables: 4, Equations: 3, References: 109, Pages: 13, Words: 0
                Funding
                Funded by: Chinese National Funding of Social Sciences 10.13039/501100012456
                Categories
                Psychology
                Original Research

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