Hedonia (seeking pleasure and relaxation) and eudaimonia (seeking to improve oneself in congruence with one's values) uniquely contribute to well-being. The authors developed and tested the construct validity of a Japanese version of the Hedonic and Eudaimonic Motives for Activities (HEMA) scale that had been originally developed in North America. Drawing on the theoretical and empirical evidence from research on emotion, we proposed that people would pursue well-being in three different directions: pleasure, relaxation, and eudaimonia. In Study 1, we used the original HEMA scale to examine the Japanese attainment of well-being. The results supported the hypothesized three-factor model. Study 2 revealed that the Japanese version of the HEMA scale measured pleasure, relaxation, and eudaimonia. Each of these subscales showed statistically sufficient internal consistency. There was no gender difference in any of these measures. Scores on the scale systematically corresponded with external criterion variables, such as life satisfaction, affect, Ryff's psychological well-being, social support, and lifestyle. Implications for psychological research and public policies that cover the topic of the pursuit of well-being are discussed.