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      Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement : CELEBRITY PARASOCIAL RELATIONSHIPS ON SOCIAL MEDIA

      Author(s): 1 , 2
      Publication date (Electronic):
      Journal: Psychology & Marketing
      Publisher: Wiley

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          Job Market Signaling

          Michael Spence (1973)
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            The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence

            Chanthika Pornpitakpan (2004)
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              Trust in close relationships.

              John K Rempel, John Holmes, Mark P. Zanna (1985)
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                Author and article information

                Journal
                Title: Psychology & Marketing
                Abbreviated Title: Psychol. Mark.
                Publisher: Wiley
                ISSN: 07426046
                Publication date Created: April 2017
                Publication date (Print): April 2017
                Publication date (Electronic): March 09 2017
                Volume: 34
                Issue: 4
                Pages: 481-495
                Affiliations
                [1 ]Singapore Management University
                [2 ]National University of Singapore
                Article
                DOI: 10.1002/mar.21001
                SO-VID: 8fe1fde7-6d86-4dbf-9590-6e12b2b784ac
                Copyright © © 2017
                License:

                http://doi.wiley.com/10.1002/tdm_license_1

                http://onlinelibrary.wiley.com/termsAndConditions

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