Landmark is one of the key elements that shape the image and identity of historic
cities. It is evident that new and unfit developments have diluted the dominance of
landmarks in Banda Hilir, Melaka. This paper examines visitors’ identification of
landmarks in the historic district of the city and its influence on their imageability.
The study adopted mental mapping technique to gather images regarded as landmarks
and its corresponding characteristics. Results from the study indicate that visitors
identified both buildings and open spaces as landmarks. Size, façade, colour and scale
of buildings and structures influence their identifications. This study denotes the
importance of landmarks in preserving the image and identity of Banda Hilir as a world
heritage site, despite the addition of new structures.