Title:
Marketing Science
Abbreviated Title:
Marketing Science
Publisher:
Institute for Operations Research and the Management Sciences (INFORMS)
ISSN
(Print):
0732-2399
ISSN
(Electronic):
1526-548X
Publication date Created:
May
1993
Publication date
(Print):
May
1993
Volume: 12
Issue: 2
Pages: 125-143
Article
DOI: 10.1287/mksc.12.2.125
PubMed ID: 36547001
SO-VID: 9145791f-69d7-42f7-b161-947c54d959aa
Copyright statement: ©
1993