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Permutations of Theory – Open Channels then and now

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      Abstract

      This paper presents the case of Public Access Channels (or OpenChannels) in a changing media climate. The author argues that Public Access Television was a forerunner of today’s internet, as it honed viewers’ interactive capabilities by involving them in the production processes of video material. It was a clear remit of these stations to train individuals to use visual media and become their own directors. Thus, it was argued, they would be able to better understand traditional visual media and would not continue to powerlessly live under their spell. Also, it would empower them by allowing their own content to be screened. With the advent of the internet, many of the above beliefs were realised. And, consequently, Public Access Television underwent a crisis, as its target audience migrated to online media, such as YouTube and others. However,its training remit is still valid today and, perhaps, more so than ever before as much more visual material is pushed onto viewers. Once stations realize the potential of the internet to its fullest (e.g. the need for training and the availability of unlimited channels), they stand a good chance to once again become an important player in video education and local engagement.

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      Author and article information

      Journal
      KOME: An International Journal of Pure Communication Inquiry
      Hungarian Communication Studies Association
      01 January 2012
      : 1
      : 1
      : 5-19
      d4070c98cf7a48eb89509ff556dafea6

      This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

      Categories
      Communication. Mass media
      P87-96
      Philology. Linguistics
      P1-1091
      Language and Literature
      P

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