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      Using Structural Equation Modeling to Evaluate Tourists’ Revisit Intention toward Ecotourism Sites

      , ,
      Environment-Behaviour Proceedings Journal
      e-IPH Ltd.

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          Abstract

          This study aims to clarify the relationship between three behaviours toward ecotourism sites include “ecotourism attitude,” “ecotourism experience,” and “revisit intention.” The structural equation modeling was used to evaluate how the attitude of ecotourism and the visit experience impact the tourists’ revisit intention. The analysis indicated that three constructs logically are suitable for the research direction after the test of the validity of measurement models. The structural model revealed that both “ecotourism attitude” and “ecotourism experience” positively influence “revisit intention.” Especially, “experience” also plays as a mediator, which causes the indirect effect of ecotourism attitude on revisit intention.

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          Author and article information

          Journal
          Environment-Behaviour Proceedings Journal
          E-BPJ
          e-IPH Ltd.
          2398-4287
          December 25 2020
          December 25 2020
          : 5
          : 15
          : 229-236
          Article
          10.21834/ebpj.v5i15.2459
          938bb1a5-4a92-4559-8681-26e3973276c0
          © 2020

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/

          History

          Psychology,Urban design & Planning,Urban studies,General behavioral science,Cultural studies

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