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      Mercadona - A successful business Case

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          Abstract

          Mercadona is currently the largest Spanish distribution company, and one of the food companies with the highest turnover in southern Europe, able to grow and adapt to the circumstances of each moment, in what has been considered an unique business model. Juan Roig is its founder and owner, creating an unprecedented business model in Spain, placing the customer at the center of all its activity. It is a family model created in 1975 by Juan Roig’s parents. He took over the responsibility of the company’s management some years later (1981), starting up an expansion strategy that has reached, only in Spain, 1,600 points of sale in 2017. That year, sales reached 21,000 million euros, with 84,000 workers. Juan Roig implemented from its early years a new strategy known as “Total Quality Management”, betting on finding the best products at the lowest prices. These, and other innovative actions in the fields of distribution and marketing, have transformed this Valencian company into one of the great national and international references of distribution.

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          Author and article information

          Journal
          Academicus : International Scientific Journal
          Academicus Journal
          01 January 2019
          : MMXIX
          : 20
          : 128-141
          Article
          2896671e892d46989ca11204ebb27945
          10.7336/academicus.2019.20.10

          Distributed under the terms of the https://creativecommons.org/licenses/by-nc-nd/4.0/, which permits noncommercial use and distribution in any medium, provided the original author(s) and source are credited, and the original work is not modified.

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          Categories
          Social Sciences
          H
          Economics as a science
          HB71-74

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