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      “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature

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      Journal of Cleaner Production
      Elsevier BV

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          Targeting consumers who are willing to pay more for environmentally friendly products

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            The Drivers of Greenwashing

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              Environmental segmentation alternatives: a look at green consumer behavior in the new millennium

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                Author and article information

                Journal
                Journal of Cleaner Production
                Journal of Cleaner Production
                Elsevier BV
                09596526
                November 2017
                November 2017
                : 165
                : 1263-1279
                Article
                10.1016/j.jclepro.2017.07.184
                93cb2c96-9656-4e49-b1b9-25236c025c8e
                © 2017

                https://www.elsevier.com/tdm/userlicense/1.0/

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