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      Marketing and business performance

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      Publication date (Print):
      Journal: Journal of the Academy of Marketing Science
      Publisher: Springer Nature

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          The Commitment-Trust Theory of Relationship Marketing

          Robert M. Morgan, Shelby D. Hunt (1994)
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            Asset Stock Accumulation and Sustainability of Competitive Advantage

            Ingemar Dierickx, Karel Cool (1989)
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              Market Orientation: The Construct, Research Propositions, and Managerial Implications

              Ajay K. Kohli, Bernard Jaworski (1990)
              Article 0 comments Cited 766 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of the Academy of Marketing Science
                Abbreviated Title: J. of the Acad. Mark. Sci.
                Publisher: Springer Nature
                ISSN (Print): 0092-0703
                ISSN (Electronic): 1552-7824
                Publication date Created: January 2012
                Publication date (Print): August 2011
                Volume: 40
                Issue: 1
                Pages: 102-119
                Article
                DOI: 10.1007/s11747-011-0279-9
                SO-VID: 93d4b6bb-f7c5-4c4f-b9c9-1e2ecb0b03f3
                Copyright © © 2012
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