Donald Trump’s Effect on Who is Considered “Conservative”

Abstract

Conservative intellectuals have expressed concern that Donald Trump has tarnished the conservative brand with his authoritarian-populist rhetoric and style of governing. What exactly is Donald Trump’s effect on this ideological label? In this paper I replicate work showing that members of Congress who have openly supported Trump are seen as more conservative than those who do not openly support him. I then test this relationship experimentally and explore whether a pro (or anti) Trump cue alone drives this perception or whether other perceived, unstated issue positions might influence this result. I find that supporting Trump moves candidates rightward compared to a control group, and this effect is about twice as large as the anti-Trump cue which moves candidates leftward. I also find that candidates who support Trump are more likely to be associated with additional issue-related content, which could affect ideological perception. Roadmaps for extensions are also discussed.