4
views
0
recommends
+1 Recommend
1 collections
    0
    shares
      • Record: found
      • Abstract: found
      • Article: found
      Is Open Access

      Book Review Hospitality Marketing: Principles and Practice (2nd ed.)

      1 , 1

      Malaysian Management Journal

      UUM Press

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          The ideal person to write a review of books is definitely someone who has written a textbook himself. Bowie and Buttle indeed have made a promising effort to disseminate an important perspective on a subject related to hospitality. One might be quick to conclude that this text is just a dime a dozen and a window dressing of the first edition since not much space is dedicated to reflect on marketing theory and practice to the level of the state of the art. But this sort of unfair review is best left to those scholars who had experienced writing a textbook which is celebrated throughout the English speaking world, like Kotler or Drucker. The review here is a modest attempt to guide those who seek some idea and facts about the book before purchasing it.  

          Related collections

          Author and article information

          Contributors
          United Kingdom
          United Kingdom
          Journal
          Malaysian Management Journal
          UUM Press
          March 01 2020
          : 14
          : 105-107
          Affiliations
          [1 ]The Boulevard, Langford Lane, Idlington, Oxford OX5 1GB, UK
          Article
          10.32890/mmj.14.2010.8970

          All content is freely available without charge to users or their institutions. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission of the publisher or the author. Articles published in the journal are distributed under a http://creativecommons.org/licenses/by/4.0/.

          Comments

          Comment on this article