Our world view is guided by the physical world, our knowledge, experiences and our perceptions and beliefs. While shaping our world view in the age of globalization, media through its presentations is one of the powerful elements. Body image is an important part of one’s life, as having a positive body image can lead to a happier and satisfied life while a negative body image can lead to a damaging behavior. Media’s effects on people particularly women have caused many problems such as on health, which has been a recent topic for many scholars. The discussion which is dominating is either it has positive effect such as obesity or its cause or its negative effect such as thin ideal bodies preferable for women. Further, this has created many social, emotional, psychological and health issues. This study is important in many ways especially in terms of disclosing those factors that influence women to adopt to an ideal body described in the media. There are researches conducted on the topic however; there are very limited amount of researches conducted in Pakistan especially in Balochistan. This study is unique in its nature because it reveals the health issues associated with negative body images.