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      Consumer decision‐making in omnichannel retailing: Literature review and future research agenda

      Author(s): 1 , 2 , 3
      Publication date (Electronic):
      Journal: International Journal of Consumer Studies
      Publisher: Wiley

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          Convergent and discriminant validation by the multitrait-multimethod matrix.

          Donald Campbell, Donald Fiske (1959)
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            Mixed Methods Research: A Research Paradigm Whose Time Has Come

            Timothy Johnson, A J Onwuegbuzie (2004)
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              Predicting green product consumption using theory of planned behavior and reasoned action

              Jayesh Patel, Justin Paul, Ashwin Modi (2016)
              Article 0 comments Cited 361 times – based on 0 reviews     Review now
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                Author and article information

                Contributors
                Ruchi Mishra: (View ORCID Profile)
                Rajesh Kumar Singh: (View ORCID Profile)
                Bernadett Koles: (View ORCID Profile)
                Journal
                Title: International Journal of Consumer Studies
                Abbreviated Title: Int. J. Consum. Stud
                Publisher: Wiley
                ISSN (Print): 1470-6423
                ISSN (Electronic): 1470-6431
                Publication date Created: March 2021
                Publication date (Electronic): October 21 2020
                Publication date (Print): March 2021
                Volume: 45
                Issue: 2
                Pages: 147-174
                Affiliations
                [1 ]Production Operations Management & QT Institute of Rural Management, Anand (IRMA) Anand India
                [2 ]Operations Management Management Development Institute (MDI) Gurgaon India
                [3 ]Department of Marketing and Sales Management IESEG School of Management Paris France
                Article
                DOI: 10.1111/ijcs.12617
                SO-VID: 95d9d6af-ea66-4582-85db-458f895ea0d4
                Copyright © © 2021
                License:

                http://onlinelibrary.wiley.com/termsAndConditions#vor

                http://doi.wiley.com/10.1002/tdm_license_1.1

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