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      Exploring Residents’ Purchase Intention of Green Housings in China: An Extended Perspective of Perceived Value

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          Abstract

          The promotion of green housings (GHs) is considered a potentially effective way to save energy, reduce air pollution, and promote industrial upgrading. However, the low level of public acceptance of GHs leads to insufficient GH market penetration in China. Thus, it is significant to explore GH purchase decisions to understand and enhance the market demand for GHs effectively. From an extended perspective of perceived value, this study proposes a comprehensive research model that integrates residents’ perceptions and personal traits to examine the influencing mechanism of residents’ intention to purchase GHs. The proposed model is empirically tested using data collected from 728 urban residents in China. The results reveal that perceived value is a crucial predictor of GH purchase intention. All dimensions of perceived benefits—including perceived functional benefits, perceived emotional benefits, perceived green benefits, and perceived social benefits—have a positive influence on perceived value, while perceived performance risks have a negative influence on perceived value. Two types of personal traits, namely, environmental concern and social trust, significantly affect residents’ perceived benefits and perceived risks. The findings contribute to a more in-depth analysis of the effects of residents’ perceptions and personal traits on GH purchase behavior. Furthermore, suggestions for policymakers and developers on popularizing GHs are proposed.

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              NOT SO DIFFERENT AFTER ALL: A CROSS-DISCIPLINE VIEW OF TRUST.

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                Author and article information

                Contributors
                Role: Academic Editor
                Journal
                Int J Environ Res Public Health
                Int J Environ Res Public Health
                ijerph
                International Journal of Environmental Research and Public Health
                MDPI
                1661-7827
                1660-4601
                13 April 2021
                April 2021
                : 18
                : 8
                Affiliations
                School of Economics and Management, Hebei University of Technology, Tianjin 300401, China; coastline7@ 123456126.com
                Author notes
                [* ]Correspondence: lwchen@ 123456hebut.edu.cn ; Tel.: +86-022-60436571
                Article
                ijerph-18-04074
                10.3390/ijerph18084074
                8069697
                95dd699b-1055-4146-9d55-564954d7cb23
                © 2021 by the authors.

                Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license ( https://creativecommons.org/licenses/by/4.0/).

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                Article

                Public health
                green housing,perceived value,residents’ perception,personal trait,purchase intention

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