In this paper the Gaussian quasi maximum likelihood estimator (GQMLE) is generalized by applying a transform to the probability distribution of the data. The proposed estimator, called measure-transformed GQMLE (MT-GQMLE), minimizes the empirical Kullback-Leibler divergence between a transformed probability distribution of the data and a hypothesized Gaussian probability measure. By judicious choice of the transform we show that, unlike the GQMLE, the proposed estimator can gain sensitivity to higher-order statistical moments and resilience to outliers leading to significant mitigation of the model mismatch effect on the estimates. Under some mild regularity conditions we show that the MT-GQMLE is consistent, asymptotically normal and unbiased. Furthermore, we derive a necessary and sufficient condition for asymptotic efficiency. A data driven procedure for optimal selection of the measure transformation parameters is developed that minimizes an empirical estimate of the asymptotic mean-squared-error. The MT-GQMLE is applied to a source localization problem in a simulation example that illustrates its sensitivity to higher-order statistical moments and resilience to outliers.