Berita Satu News Channel’s Policy and Marketing Communication Process in Gaining Customer

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Abstract

This research is related to Berita Satu News Channel’s marketing communication activity based by the application of a redactional policy of a press company in the form of a television station in the paid network of cable television and satellite. Berita Satu News Channel’s marketing communication activity utilizes the majority of Lippo Group network’s force, which acted as the core company. These research theories are the organizational control theory and the promotional mix theory. Post-positivism is the paradigm that’s used with its qualitative approach and a descriptive method to depict a real marketing communication process execution of Berita Satu News Channel.

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Author and article information

Journal

Title: Environment-Behaviour Proceedings Journal

Abbreviated Title: E-BPJ

Publisher: e-IPH Ltd.

ISSN (Electronic): 2398-4287

Publication date Created: May 31 2020

Publication date (Electronic): June 01 2020

Volume: 5

Issue: SI1

Pages: 27-30

Article

DOI: 10.21834/ebpj.v5iSI1.2292

SO-VID: 998228b2-2044-4624-a74a-68acb26988df

License:

This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/

History

ScienceOpen disciplines: Psychology,Urban design & Planning,Urban studies,General behavioral science,Cultural studies

Data availability:

ScienceOpen disciplines: Psychology, Urban design & Planning, Urban studies, General behavioral science, Cultural studies

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