Title:
Journal of the Academy of Marketing Science
Abbreviated Title:
Journal of the Academy of Marketing Science
Publisher:
SAGE Publications
ISSN
(Print):
0092-0703
Publication date Created:
September
01 1995
Publication date
(Print):
September
01 1995
Volume: 23
Issue: 4
Pages: 236-245
Article
DOI: 10.1177/009207039502300402
SO-VID: 99c11d4d-47cc-4316-a77a-a870939dcb15
Copyright © ©
1995