Relationship Marketing of Services--Growing Interest, Emerging Perspectives

Berry, L. L.

doi:10.1177/009207039502300402

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Relationship Marketing of Services--Growing Interest, Emerging Perspectives

Author(s): L. L. Berry

Publication date Created: September 01 1995

Publication date (Print): September 01 1995

Journal: Journal of the Academy of Marketing Science

Publisher: SAGE Publications

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Title: Journal of the Academy of Marketing Science

Abbreviated Title: Journal of the Academy of Marketing Science

Publisher: SAGE Publications

ISSN (Print): 0092-0703

Publication date Created: September 01 1995

Publication date (Print): September 01 1995

Volume: 23

Issue: 4

Pages: 236-245

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DOI: 10.1177/009207039502300402

SO-VID: 99c11d4d-47cc-4316-a77a-a870939dcb15

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Relationship Marketing of Services--Growing Interest, Emerging Perspectives

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